What DB Does & Why It Matters
DB+co is a New York-based leadership, workplace culture and career consultancy founded by Debra Bednar-Clark that empowers employees at all stages of their career to find success and fulfillment at work and beyond. How? By leading with your whole, authentic self.
The greatest leaders know that diversity of thought, perspective and experience drives innovation and business growth. And, to have that, we need workplaces that celebrate individuals for what makes them unique.
Leading with your whole self is seemingly simple yet incredibly rare because we live in a culture where fitting in is the norm. And, that culture is heightened in our workplaces. That's why Debra developed The Works, a multi-dimensional approach that integrates both your professional and personal identities for the goal of bringing your whole self to the workplace—inclusive of (1) intellect, (2) emotional intelligence and (3) personal style-so that you can make your greatest impact and inspire others to do the same.
To be your best self and do your best work you need to bring your whole self to work.
DB's Approach - The Works
Strong leaders are whole. But what exactly does it mean to be whole? It means honoring and aligning how you think, feel, look and act and creating a workplace culture where others feel confident to do the same.
Think of this as the basics—the skills, experiences and values necessary to thrive in today’s workforce. This includes strategies for improving performance by deftly navigating the new workplace (i.e. being mission-based, creating your own definition of success and more), plus ways to identify and hone the skills you already have, while simultaneously building more.
Connecting with your emotions is instrumental in finding your purpose and passions; addressing workplace obstacles (like engaging in tough conversations and making bold moves) and owning feminine traits that are innate in men and woman but we've been taught to suppress in professional environments, like vulnerability and sensitivity, and turning these into assets.
This the “secret sauce” that can make you a star. Yes, this includes what you wear (because how you dress affects how you feel about yourself and how others feel about you) but it also includes how your package your work and promote your value. Ultimately, it's about sharing your unique gift with the world because what makes you different is what makes you interesting.
Once upon a time, I was busy climbing the corporate ladder— building businesses and leading high-performing teams generating hundreds of millions of dollars.
While living the corporate life, I discovered that I became as known for building exceptionally high-performing teams as I did for building highly profitable businesses. After years of coaching people who reported into me and many more who didn’t—about everything from how to make a bigger impact to how to establish a stronger leadership presence—I decided to expand my passion for evolving people and culture beyond my inner circle, and DB+co was born.
Today, I spend my days privately coaching clients who work for some of the most prestigious companies in the world, also developing and leading group educational workshops at the companies who recruit and retain them: Apple, Amazon, Facebook and Conde Nast included.
Debra is a passionate leadership expert, career coach, speaker, style mentor and author whose unique training approach, The Works, articulates to employees at all stages of their careers how to bring their whole selves to work-inclusive of intellect, emotional and personal style-leading them to feel more supported, more driven and more empowered to lead than ever.
Prior to launching DB+co in 2015, Debra spent two-plus decades developing her distinctive strategy for success at some of the biggest corporations in the world, including Facebook as the Head of Global Strategy & Growth for Facebook's Creative Shop and Microsoft as the U.S. Director of Marketing. In addition, she also helped build brands as a marketer at McCann Erickson and Arnold Worldwide. She started her career at Accenture, where she coded software solutions and led multi-faceted change management initiatives.
Debra holds an Ed.M. from Harvard University and a B.S. in Business Administration from Marquette University. When she is not coaching, she is exploring New York City and cooking new recipes with her husband Michael.
Her debut book, The Works: The Thinking, Feeling, Styling Guide to Finding Success and Fulfillment at Work and Beyond (working title) is due out in 2019.
While at Facebook, Debra launched her style blog DB Style, which started as a hobby and quickly morphed into a robust platform with nearly 100,000 followers. Today she uses her powerfully feminine aesthetic to help clients not only check off the basics when it comes to how they present themselves to the world (have a wardrobe strategy, don’t slump in meetings, always look prepared, have a backup plan), but she also teaches them how to package themselves in a way that respects their company’s culture, while packaging their work in a way that gets stakeholders to buy into their initiatives. And for those members not of the selfie generation who feel uncomfortable shouting their successes from the rooftops, she advises on the delicate balance required for promoting yourself and your work with class and grace, no breaking of the internet required.
DB + MC Time
Cire Trudon Candles
San Ysidro Ranch
Open Toe Heels
Le Labo Scents
Lucite Desk Accessories